If your New Year’s resolution is to become a better real estate agent, then this article is a great place to start. Many agents throughout Southeast Asia struggle to reach the next level, settling for being good, but maybe not as good as they would like. There is no shame in this. It takes a lot of hard work and time to become a truly elite agent.
That being said, you may not want to wait forever. That’s why we have compiled these hacks to help you become a great real estate agent. While there is no guarantee following these will help you draw in more clients and close every single deal, they may be the advice you need to make 2018 your best year yet.
Embrace the latest tech and social media
The great real estate agents are up to date on all of the latest technology trends. This allows them to present clients with the most exciting gadgets that may help close a deal. High-tech tools like VR headsets are not only cool, but allow clients to see several properties in a single meeting saving you both time.
The same rings true for social media outlets. While being on Facebook is good, expanding beyond it can lead you to greater success. Instagram is being leveraged by many agents in Asia to great effect and even Snapchat has become a viable tool for real estate agents.
Build your network
A real estate agent must have a top notch network in order to take care of clients. You should be able to provide advice on which contractors, appraisers, lenders and insurance providers will be best able to help them. You should also know more than one in each field. People want choices and giving them multiple options shows you are unbiased and truly connected in the industry.
Become an expert or develop a niche
Many agents try to spread themselves too thin. While there is no shame in being a jack-of-all-trades, it can be more beneficial to focus your time and efforts on one market segment, location or even property type. This will differentiate you from your competitors and allow you to become the go-to agent for anyone looking for property in your area of expertise.
Respond faster to calls and emails
Even if you are good about responding to phone calls and emails, there is always room for improvement. Try to make sure you respond to your clients within the same day and if you can make it happen in less than an hour, even better.