The biggest challenge facing most real estate professionals is getting a steady stream of incoming clients. Using social media and Google Adwords are effective, but aren’t always enough. Especially when you factor all the competition out there trying to reach the very same people.
There is one secret tool a growing number of real estate professionals are using to generate more business. It’s simple, effective and offers a return on investment that almost no other form of marketing can offer.
So what is this magical tool helping real estate professionals like you bring in more business?
It’s email marketing. This is a quick, easy and affordable way to connect with new clients. In case you aren’t familiar with email marketing, here’s some information on how it works and what the benefits are.
What is email marketing?
At the most basic level, email marketing is when you promote your company and its services via email.
Why use email marketing?
Simply put, no other form of communication has the reach of email. According to data from Statista, there are nearly four billion email users in the world, more than double the number of Facebook users. Meanwhile, Sales Force found that roughly 90 percent of all email users are active on a daily basis. Email is also device agnostic. Data from IBM shows 49 percent of all emails are opened on mobile devices. Using email lets you reach anyone, anywhere, on any device.
How do you reach people via email marketing?
If you have an email database with current clients, you can always try to do it yourself. However, real estate is a bit different than traditional retail where you have a greater reliance on new clients. That’s where working with a marketing partner, such as Dot Property, comes in. A partner will already have cultivated an email database of a diverse range of property seekers in different locations. This allows you to get your company and its properties in front of a targeted audience more likely to act.
When will the responses come in?
This is another great thing about email marketing. You can expect responses within the first 24 hours of the email going out. Unlike other marketing tools, which have difficult to predict response times, email marketing is a great way to bring in immediate enquires.
Could email marketing work for me?
Email marketing is an innovative solution for property developers who have in-house sales teams and real estate agencies that have projects for which they are the sole representative of. Additionally, many agents use email marketing to assist with unique real estate, such as large-scale commercial properties, or individual units with above average price points.
‘Done For You’ Email Marketing from Dot Property
By utilizing our global databases of engaged property buyers, you can reach audiences you currently don’t have access to, both domestically and overseas.
‘Done For You’ Email Marketing from Dot Property is the fast, affordable way to get in the game. Our in-house team of marketing experts does all the work including email design and scheduling. All you need to do is provide us with photos and information. We’ll take care of the rest.
Who should I talk to for more information?
When it comes to real estate email marketing, no one can match Dot Property. We’ve helped hundreds of clients reach the right audience and get outstanding results. For more information on how email marketing from Dot Property can help your business, contact us at:
